This authenticity feeds right into the menu, where grass-fed beef is the centrepiece. Establishing meaningful partnerships with grass-fed beef ranchers and local suppliers has been integral to Burger Lounge’s business model from the beginning. The ethos of Burger Lounge, ‘To do a common thing uncommonly well,’ underpins the company’s menu offerings.
Here to tell us more about the sourcing, menu innovation and partner strategies at Burger Lounge is Nick Brigante, Director of Procurement.
Nick is responsible for the end-to-end sourcing of all products at Burger Lounge. From support in menu conception and locating approved suppliers, to seeing the sourcing journey from idea to commercialisation, Nick is intrinsically involved in the company’s operations.
In recent years, Burger Lounge transformed its procurement function to secure the best ingredients which meet the company’s high standards, while simultaneously cultivating healthy partnerships.
“The procurement journey at Burger Lounge has been a continuous evolution, shaped by our commitment to quality and responsible sourcing,” explains Nick. “Our supply chain mission statement, developed in collaboration with our CEO, is to always source the highest-quality ingredients at the best possible price.
“However, price is never the primary factor in our decision-making process. Instead, we prioritise selecting the best product first and then identifying the ideal supply partner to support our standards. This philosophy ensures that we maintain the integrity of our ingredients while fostering strong, value-driven partnerships with our suppliers.”
Nick notes how menu innovation has been, and remains, a crucial factor in this ongoing journey.
“Menu innovation is an essential aspect of our organisation,” says Nick. “While we take pride in our core offerings, innovation allows us to explore new and exciting ingredients that broaden our reach. By incorporating features such as grass-fed lamb and bison, seared ahi tuna, and seasonal salads, we enhance our core menu with fresh and dynamic offerings that engage our guests and keep our menu experience exciting.”
However, Burger Lounge’s procurement strategy and menu innovation would not be possible without the company’s holistic approach to relationship management as a strategic enabler, according to Nick.
“At Burger Lounge, we recognise that success is built on strong, strategic relationships,” Nick affirms. “Our approach to relationship management is rooted in collaboration, transparency and shared values. We work closely with our suppliers to source the best possible ingredients while upholding ethical and sustainable practices.
“By fostering long-term partnerships rather than transactional relationships, we create mutual value and drive continuous improvement in quality, consistency and innovation. This commitment is reflected in our work with ranchers who share our dedication to grass-fed, grass-finished beef, as well as other key partners who help us enhance our supply chain and guest experience.
“For instance, Jensen Meat is one of the most reputable beef grinders Burger Lounge has had the privilege of working with. Their attention to detail, commitment to transparency, and genuine collaboration have earned our trust in handling our most important product: our grass-fed beef. Our partnership is built on a foundation of monthly collaboration, where we work closely together to ensure that our product is consistently prepared to the highest standards.
“Similarly, Union Wine Co. has been an invaluable partner to Burger Lounge nearly since our inception. Their exceptional wines not only stand out as delightful beverages on their own, but also harmoniously complement our culinary offerings. They have played an integral role in developing our wine pairing recommendations – such as pairing cod with their white wine and burgers with their red – while consistently supporting our partnership initiatives. Their steadfast commitment to quality and collaboration reinforces the strong, mutually beneficial relationship between our organisations.”
Wrapping up our conversation, Nick shares how Burger Lounge is looking ahead to the future with continuous improvement in mind.
“At our organisation, purposeful process improvement is the cornerstone of our growth strategy,” says Nick. “We are dedicated to consistently delivering on our promise to every guest, every time. As we approach 2025, our focus is on refining every facet of our operations to ensure unparalleled service and quality, laying a solid foundation for sustained success.”
Learn more at burgerlounge.com.
ADDED VALUE
Guidance and support
“Throughout my career, I have been profoundly shaped by the exceptional mentors who have guided my development in supply chain management,” says Nick. “I have been honoured to work alongside, learn from and support some of the most esteemed supply chain experts in the United States. Their unwavering direction and generous tutelage have been instrumental in forming the professional I am today, and I remain deeply grateful for their lasting impact on my career.”
Events
Nick celebrates the Market Vision Conferences as excellent networking, professional development and relationship-building opportunities.
“Marketvision is undoubtedly the most outstanding conference I attend each year,” lauds Nick. “As a premier Foodservice Supply Chain seminar, it fosters invaluable one-on-one connections that have enriched my career. Each year, I have the opportunity to forge new relationships that are truly priceless, offering exceptional professional growth and insights for all aspiring Foodservice Supply Chain professionals.”
Company culture
“I am privileged to be part of the remarkable team at Burger Lounge, where our collective passion drives our success,” says Nick. “While I consider my role modest compared to the extraordinary contributions of our entire organisation, I take pride in playing my part in our shared journey.
“Every day, I am inspired by the dedication and selflessness of my colleagues, and I am grateful for the opportunity to support our mission. I invite you to follow our official social media channels for inspiring updates on our progress and achievements.”
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