Intelligent low-carbon mobility technology company ChangAn Automobile (ChangAn) has launched its CHANG-AN, DEEPAL and AVATR brands in Europe, marking a new phase in its global strategy – known as its Vast Ocean Plan.
With this move, the company is aiming to enhance technological competitiveness, reinforce its innovation in intelligent mobility, build on its European presence and accelerate its localisation strategy.
Since the launch of its Vast Ocean Plan in April 2023, ChangAn’s global strategy has shifted gears. The company has expanded its international influence through a series of key milestones – launching in Southeast Asia, Latin America and Middle East-Africa over the past two years.
With a global R&D presence spanning 10 countries and a team of 18,000 experts, ChangAN’s extensive network of branches, factories, dealerships and service personnel is supporting its international growth and collaboration efforts. As a result, ChangAn’s overseas sales have experienced remarkable growth, with a 49.6% increase from 2023 to 2024.
ChangAn initially entered the European market in 2003, establishing the ChangAn European Design Center to integrate global design trends and enhance its international capabilities. Over the years, the company has built strong brand trust with an integrated system covering research, production and sales. Its European presence boosts R&D capabilities and helps meet market needs – with technical centres playing a key role in innovation.
Two years on, ChangAn remains committed to its localisation-driven strategy, focusing on sustainable growth, supply chain efficiency and deeper market integration. This latest European expansion allows the company to build up consumer trust and introduce region-specific models to cater to diverse markets.
“ChangAn is an open and collaborative company driven by a clear mission: to lead sustainable mobility and benefit human life,” says Zhu Huarong, Chairman of ChangAn Automobile. “Along the way, we’ve consistently learned from Europe – a hub of innovation and home to some of the world’s leading automotive companies.”
Together with global partners, the company strives to deepen collaborative innovation and build ChangAn into a world-class brand in the automotive industry.
SOURCE: ChangAn
